7 Ways to Plan Your Corporate Gifting Program.
"If you give appreciation to people, you win their goodwill."
Why Is It Important to put your heart and soul into your corporate gifting program?
Everyone has that feeling…receiving a personal gift can be a powerful experience, especially if it’s given with gratitude. The same can be said for Corporate Gifting. Whether it’s done to show appreciation to our employees, clients, or family, if any of it is done right, it can create a sense of connection and intimacy to the giver and receiver, which creates a positive association with you the company itself. Not just that, but scientist has proved gift-giving that it can build reciprocity and trust. With confirmation regarding the importance of corporate gifting. How do we plan the stages to do it for our clients and employees now?
Glad you asked. By focusing on your feelings about your employees and clients, you have to make sure that they know about your gratitude to them! We put up a list to help guide you through this process. Here are our top 7 ways to create your corporate gift-giving program.
7 Ways to Crush Your Corporate Gifting Program.
Plan a Narrative – Isn’t it funny that we don’t remember all those awesome presents that people gift for your birthday? But it’s funny you can remember the things that people had given you for celebrations like a graduation ceremony or your anniversary. That’s because those are stories that were constructed in our mind. It would have a lasting impact if the gifting program had some meaning to it. Conveying a story that starts on a simple structure from beginning to end makes people cherish the gifts more and remember the appreciation you told them.
Make it Emotional – Employees, clients, or just humans, in general, loves when a gift is given to them that involves emotions. It’s what makes it a more momentous occasion to them as you take an interest in what they value for a gift. Take time and bond with your employees and get to know their interests, values, and ambitions. It’s what makes a gift more valuable than just some branded product that you printed for the sake of it. Don’t regard it as a marketing message; it’ll prove that your gift-giving program is disingenuous and more of a marketing campaign. Don’t make your employees feel used to your generosity!
Make it Meaningful – As it was told in making it more emotional. Take time and be specific with your gifts, rather than picking something out of a haystack. Make the gifts relatable and put meaning to them. If you are planning for a gift-giving program, put your heart and soul into it. Think about how much your employees will be touched by this program you are bringing to the table.
Get Personal – For a gift-giving program, think about the people you’re giving it to. This usually means that instead of writing a handwritten note and pasting it on all of your employee’s computer screen, you should instead think of something much more worthwhile and make those items personalize to each of them. Get your hands dirty and do some research. Know about the common interests of each of them, such as their likes and dislikes, which can add more personalization for the gifts you are curating for them. Personalized gifts can build a strong and genuine connection you’re giving them to.
Be Personable – How are you going to give your gifts? Are your gifts going to be wrapped with aluminium foils, floral cloth, or paper with a ribbon on top? When it comes to giving someone a gift, you should consider how they are being presented. This process is just as important as the gift itself. A nicely wrapped gift symbolizes that you care for the person you’re giving it to. Don’t take this process lightly; this is an opportunity that you don’t want to forget.
Ask, Is it Valuable? – Before you ask, no, you do not need to buy a Rolex for any of your employees out there. I don’t mean monetary value but rather of actual personal significance to the recipient of these gifts. Is the gift you’re giving commensurate to the value of the recipient you’re giving it to? It’s good to consider when planning these; it ensures that the value of these gifts is practically priceless in the recipient’s minds. Because why of it? It means that you take time and precise precision to pick out the most valuable gifts to your cherished employees. But, retracting my comments earlier. Although I said no Rolex, please don’t give them something that they can buy out of a thrift shop.
Be Remarkable – At J Image Marketing, our motto is Brand Of The Day. In fact, we believe in this motto so much to a higher degree that we trademarked it. Being Brand Of The Day means that you take momentous strides on being noticed by people of all kinds. It correlates that we leave a positive image that leaves people flabbergasted and impressed by our service. When planning on your exceptional corporate gifting program, ask yourself this: I will be impressed with this? Are you having second thoughts, and does it feel common? If these questions persist in your mind, then you might need to rethink another plan to make your employees feel more appreciated and be awe at your gift-giving program.
In conclusion, when it comes to planning your corporate gifting program, please don’t put it as a chance to give a run of the mill branded mugs with a pen inside of it. Think bigger, make it something worthwhile that your employees will not soon forget. No one in the company will forget all the money and effort that you put in. Like how the narrative is written, you are the writer of the story, and you are responsible for how you make these characters feel.
